ecar sales training

Electric cars are already cheaper to own and run than petrol or diesel cars in the UK, US, and Japan, new research shows.
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Ecar sales training


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SPECIFICATIONS AND DIMENSION PRESENTATION IN ECAR SALES TRAINING

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When doing this presentation, you're "SHOWING AND SHARING" very important information with your buyer. Performance, Maintenance, Dimensions and Capacities are all items they deserve to know about. You could also touch on Product-Benefit items here but save that for Step Five and Six. Right now your goal is to impress your buyer with your product knowledge and get them excited about ownership of the car you are selling them. Watch their "TRUST AND CONFIDENCE" barometer rise. Make sure you know your vehicles, all models and trim levels. Make a detailed presentation with many specifications. Be visual when presenting your product. Move around the vehicle. Do not stand in one place and just tell. SHOW AND SHARE! ecar sales training
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HOW THE SELLING DRIVE - PROVE YOUR PRODUCT IN ACTION

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A selling drive must be your product in action and creating a desire of ownership. Never ask a Buyer, "Would you like to drive the car?" or "Have you driven this car before?" Assume they're seeing it for the first time and enthusiastically present your product. The drive should also include the type of conditions they will operate the new car in. If they drive on the highway or in the city, let them try it out under their normal conditions. Your Buyer must envision the vehicle under the same conditions that they will use the product after purchase. ecar sales training
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QUESTIONS FROM THE DESK TO SALESPERSON

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1.Do you have "Control of your Customer?" Why, what, when and how to do business "Now?" 2.Has Customer driven our car? What comments were made? Likes-dislikes? Have you sold the value of our product and not the price? 3.Has the Customer visited the Service Department and been told of the dealership's history? 4.Are all deciders present? Who and Where? Can we get them, if needed, in person or by telephone? 5.Customer seated and relaxed with coffee or soft drink? Do they have your Evidence Manual and/or Facts Book? 6.Did you do an effective and thorough Trade-in Evaluation and drive with Customer? Do we have a payoff? How much? When is next payment due? 7.Has the seed for cash been planted? "Cash is King" 8.Tell me about your Customer. (F.O.R.M.) Family, Occupation, Recreation, Motivation to do business now! Have you identified their "HOT BUTTON?" 9.Have you selected a vehicle in stock? Has your Customer made statements or commitments...
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