SPECIFICATIONS AND DIMENSION PRESENTATION IN ECAR SALES TRAINING

When doing this presentation, you're "SHOWING AND SHARING" very important information with your buyer. Performance, Maintenance, Dimensions and Capacities are all items they deserve to know about. You could also touch on Product-Benefit items here but save that for Step Five and Six. Right now your goal is to impress your buyer with your product knowledge and get them excited about ownership of the car you are selling them. Watch their "TRUST AND CONFIDENCE" barometer rise. Make sure you know your vehicles, all models and trim levels. Make a detailed presentation with many specifications. Be visual when presenting your product. Move around the vehicle. Do not stand in one place and just tell. SHOW AND SHARE!


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