HOW THE SELLING DRIVE - PROVE YOUR PRODUCT IN ACTION

A selling drive must be your product in action and creating a desire of ownership. Never ask a Buyer, "Would you like to drive the car?" or "Have you driven this car before?" Assume they're seeing it for the first time and enthusiastically present your product.
The drive should also include the type of conditions they will operate the new car in. If they drive on the highway or in the city, let them try it out under their normal conditions. Your Buyer must envision the vehicle under the same conditions that they will use the product after purchase.


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